D2C brands don't need an AI team to get discovered and grow, says Shopflo

AI assistants are becoming shopping destinations, but keeping up with them can stretch lean teams. Shoppers are beginning to turn to AI assistants such as ChatGPT and Claude to discover products, compare options and make buying decisions. For direct-to-consumer (D2C) brands, this raises a new question: how do they stay visible as shopping behaviour changes, without building an in-house AI team?