Africa’s creator economy needs more than talent to turn creativity into money

Africa’s creative industries have no shortage of talent or stories to tell. What they lack is the commercial infrastructure to distribute their work, reach audiences and get paid for it. That was the central argument at a Creative Economy Stage panel at Moonshot by TechCabal on Thursday where executives from film, live entertainment, payments and television production discussed what it will take for African companies to build an economy that allows creators to capture more value.