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pulse The Verge October 28, 2026

TikTok is going after Yelp and Google Maps with an in-app restaurant guide

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TikTok is launching an in-app restaurant guide in a challenge to other platforms like Yelp and even Google Maps. The company on Wednesday announced the launch of Must Eat, a new section of the TikTok app built on 40 million posts, reviews, and comments about dining on the platform. The new feature uses videos and discussions of buzzy local businesses to create restaurant recommendation guides.

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