Here's Why Apple's Next Pre-Orders Begin on Wednesday at 10:10 AM

Apple said the new iPad mini that it announced today will be available to pre-order starting at a quite specific time on Wednesday: 10:10 a.m. Apple invited selected tech reporters and content creators to an experience in Los Angeles on Wednesday at 10 a.m. Bloomberg 's Mark Gurman believes Apple will kick off the experience by playing a short video unveiling the rumored MacBook Pro with a touchscreen , and then start taking pre-orders immediately afterward.