Meta Business Agent aims to turn WhatsApp into a 24/7 storefront for D2C brands

A customer browsing a brand’s Instagram page late at night may have questions about a product, need help choosing the right option or want to know when an order will arrive. If the business cannot respond immediately, that moment of interest could turn into a lost sale. For direct-to-consumer (D2C) brands, the challenge is not just attracting customers but staying available when they are ready to engage.