Soulflower's Natasha Tuli on why brands must earn customer trust

Advertising and discounts can attract customers, but getting them to return takes more than marketing. At TechSparks 2026 in Bengaluru, Natasha Tuli, Founder, CEO and Chief Formulator of Soulflower, spoke about the importance of building customer trust during a session titled ‘Everyone can build a brand. How many can build a belief?’ Tuli discussed how Soulflower has used product innovation, transparency, and direct conversations with customers to build loyalty.