Shoppers Would Send AI Agents to Marketplaces Over Brand Sites

Artificial intelligence (AI) shopping agents could make it easier for consumers to compare products and complete purchases, but they may not change where shoppers spend their money. Even when an autonomous AI assistant can purchase the same product from competing merchants at identical prices, with identical shipping and return terms, 40.2% of U.S. consumers would […] The post Shoppers Would Send AI Agents to Marketplaces Over Brand Sites appeared first on PYMNTS.com .