The Salesforce Full-Court Press On Revenue Orchestration Platforms

The Revenue Orchestration Platform (ROP) market is entering a new phase as Salesforce increases competitive pressure on established ROP providers. For years, providers such as Gong, Salesloft, Outreach, Aviso, Revenue.io, and others benefited from a simple reality: Salesforce was the system of record, but it was rarely the preferred place to work. Specialist providers created […]