Samsung Galaxy Z Fold 8 just keeps riding iPhone Duo momentum to new sales heights

TL;DR Samsung reports a 45% increase in Galaxy Z Fold 8 and Z Fold 8 Ultra sales across Europe compared to last year’s Z Fold 7. Google searches for Samsung foldables surged by over 260% in September, with a whopping 460% spike during September 6-12. Apple’s September 9 iPhone Duo launch event coincided with the search spike, suggesting Samsung could be benefiting from the buzz surrounding Apple’s first foldable.