Meta Muse AI App Surpasses 10 Million Users

Meta AI app Muse has surpassed 10 million users, with shopping emerging as one of its notable use cases as the company looks to turn its growing adoption into a profitable business. The milestone was confirmed by Meta CEO Mark Zuckerberg during the company’s third-quarter earnings call on October 21, 2026. He said approximately 25% of people who have set up Muse now use it daily, a sign that the app is building regular engagement beyond initial downloads.