One platform, many realities: Yango’s playbook for scaling across Africa

Ask any founder who has built a business across different African markets, and they would agree the continent’s digital market is fragmented. The fragmentation shows up in how people pay, how businesses are regulated, consumer behaviour, and how digital services are delivered. Companies also face different licencing requirements, tax regimes, data rules, infrastructure availability, and consumer behaviours as they move from one country to the next.