India’s next digital trust challenge: Moving beyond authentication

India’s digital economy has reached a scale where trust needs to be assessed across the customer journey. A consumer can open a bank account digitally, authenticate through a mobile number, make a UPI payment, change devices, travel to another city and recover an account remotely, often without any physical interaction with the enterprise. With 1.27 billion wireless mobile subscribers, 1.09 billion internet subscribers and 1.06 billion broadband subscribers as of March 2026, according to the Tel