Shiprocket’s fastrr taps food commerce with new restaurant partnerships

Shiprocket’s AI-native commerce platform, fastrr, has entered the food commerce segment through partnerships with Vegorama Group, which operates Punjabi Angithi and Bikkgane Biryani. The partnerships come as restaurant brands explore ways to drive orders through their own digital channels rather than relying solely on third-party food aggregators. Direct channels can also give restaurants greater access to customer data and more opportunities to engage with diners after a purchase.