How AI is reshaping digital experience platforms in Indian enterprises

As enterprises integrate AI assistants into websites and employee portals, digital experience platforms (DXPs) are taking on a broader role in personalisation, front-end orchestration and enterprise system integration. At the same time, Indian enterprises are reassessing vendor lock-in, legacy portal modernisation and the costs of building digital capabilities in-house. Manish Gupta, Director, Liferay India, explains how AI models, customer data platforms and DXPs share responsibility for digita