Vendasta levels up with European deal to roll out MARiO AI

Vendasta ’s new Italian AI doesn’t answer the phone with “It’s-a me,” but it is named MARiO. The Saskatoon-based tech company announced late last month that it had inked a deal to roll out MARiO, an AI-driven employee platform, to more than 100,000 small- and medium-sized businesses across Italy. And yes, the company is seemingly leaning into the comparison with the moustachioed video-game star—its ad features a plumber.