Amazon Prime Video added ads mid-subscription. Consumer commission calls it unfair

Amazon has been directed by a Hyderabad consumer commission to refund a Prime member’s annual fee of Rs 1,499 because advertisements were displayed on Prime Video while the member’s paid subscription was still active. The commission held that introducing advertisements during the subscription period and then asking the user to pay an additional Rs 699 to remove them amounted to a deficiency in service and an unfair trade practice . It also directed Amazon Seller Services Pvt Ltd to pay Rs 5,000