Salesforce Buying Customer Engagement Firm Braze for $5.6 Billion

Salesforce says it will pay $5.6 billion to acquire customer engagement platform Braze. “Every interaction is an opportunity to wow your customers,” Patrick Stokes, president of applications and marketing at Salesforce, said in a news release announcing the planned acquisition Tuesday (Oct. “Most of that wow comes from knowing your customer, and responding at […] The post Salesforce Buying Customer Engagement Firm Braze for $5.6 Billion appeared first on PYMNTS.com .