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pulse Innovation Village | Technology, Product Reviews, Business October 20, 2026

Apple imposes global 2-unit purchase limit on iPhone Duo pre-orders

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Apple has instituted a strict worldwide purchase limit on its newly launched iPhone Duo , capping pre-orders at a maximum of two units per customer. Verified across regional online Apple Stores in the United States, Japan, Spain, and the United Kingdom, the restriction applies to all storage configurations and color options. Attempting to add a third unit to an online shopping cart triggers a system notification stating: “A maximum of 2 iPhone Duo can be purchased per customer.

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