AI sharpens business strategy and decision-making, says Artefact CEO Rahul Arya

Rahul Arya, CEO and Managing Partner, SAPMENA and India, Artefact. Rahul Arya of Artefact explains how GCC organisations can turn connected data into clearer insights, more responsive planning and better-informed business decisions. AI is expanding the way businesses understand customer demand, assess opportunities and plan for growth.