Is your marketing AI tool driving profit or just noise? CleverTap co-founder Anand Jain weighs in

Most marketing teams today use AI to save time on tasks such as drafting emails, creating image variants, and summarising long documents. However, Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, a customer engagement and marketing automation platform, says basic tools that do these jobs rarely improve company profits. In a masterclass on marketing strategy at TechSparks 2026, Jain urged leaders to look beyond simple shortcuts.