Oppo issues renewed apology over Mother’s Day ad controversy, senior China head demoted

Oppo today issued a fresh apology over a controversial Mother’s Day marketing campaign, saying it deeply regrets the incident and acknowledging failures in both its content approval process and its initial response. In a statement, the company said the ad content and its dismissive handling afterward reflected a serious lack of values and respect. It will overhaul its internal review and approval mechanisms and reinforce alignment with mainstream values.