Decoding Urban Company’s ₹2,500 Cr Fundraise Proposal

Listed home services major Urban Company’s board approved a proposal to raise up to ₹2,500 Cr yesterday, seeking to shore up its war chest at a critical juncture. On one hand, Urban Company’s instant home services business, InstaHelp, is facing stiff competition. Fighting rivals Snabbit and Pronto for a slice of the market has turned out to be an expensive affair , with spending on InstaHelp contributing to Urban Company’s widening losses.