Now, FSSAI Issues Show-Cause Notices To BigBasket, Flipkart Over Misleading Claims

The Food Safety and Standards Authority of India (FSSAI) has issued show-cause notices to quick commerce and ecommerce platforms BigBasket and Flipkart alongside manufacturer Gemini Edibles & Fats India for allegedly promoting misleading claims, “Freedom Cooking Rice Bran Oil”. According to the FSSAI notice, Gemini’s oil was marketed using health-benefit claims, including statements that it “reduces bad cholesterol and maintains/increases good cholesterol” and contains “10,000+ PPM Natural Oryza