Amazon’s NBA coverage adds Prime 360 — AI replays that ‘fly the camera through’ the action

A Prime 360 replay shows a Lakers-Pacers play from a court-level angle. (Amazon Image) Amazon is bringing a new AI-powered camera system to the court as the tech giant gets ready to tip off its second season of basketball coverage on Prime Video. Called Prime 360, the technology uses an array of high-resolution cameras positioned around the arena to capture plays from multiple angles.