Startup Spotlight: Zeacon aims to turn website visitors into buyers with AI-powered video

Zeacon co-founders Kris Naidu, left, and Jay Gounder. (Zeacon Photo) Businesses spend heavily to attract visitors to their websites, but traffic doesn’t necessarily translate into sales. Bellevue, Wash.-based Zeacon is building AI tools to help companies connect their marketing content with customer behavior and understand what actually drives conversions.