Joswiak: Siri AI is for everyday, not the AI 'lunatic fringe'

Apple Intelligence isn't made to be like Claude, Grok, or other AI tools that the Silicon Valley "lunatic fringe" praise, says Greg Joswiak , it's built to help regular users. Greg Joswiak, Apple's senior vice president of worldwide marketing - image credit: Apple. Apple has long been criticized for being behind on AI with Apple Intelligence , although the improved Siri AI has answered many complaints.