Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'

In an interview with TIME 's Andrew R. Chow , Apple's marketing chief Greg Joswiak said Apple Intelligence is meant for "everyday people" as opposed to the "lunatic fringe." The full sentence: "In the midst of a populist AI backlash, they contend that they are building a modest but personalized and privacy-preserving form of AI that will actually help ordinary people as opposed to merely dazzling Silicon Valley's 'lunatic fringe,' as Greg Joswiak, senior vice president of worldwide marketing, pu