Swiggy's next big bet is on the 90% of Indians yet to try food delivery: Rohit Kapoor

Roughly 90% of Indians have never used food delivery, according to Rohit Kapoor, CEO of Swiggy's Food Marketplace business. For Swiggy, bringing these consumers into the market represents a bigger growth opportunity than getting existing customers to order more frequently. Speaking at YourStory's TechSparks 2026 in Bengaluru, Kapoor said affordability would be central to expanding the market, alongside changing consumption habits and demand from younger Indians.