Apple’s iPhone Duo just gave Samsung the ultimate marketing gift

Credit: Aamir Siddiqui / Android Authority TL;DR Apple’s unveiling of the iPhone Duo seemingly generated massive consumer curiosity in foldables, making the foldable form factor mainstream. Samsung says that active Google searches for Samsung foldables jumped 300% over the last four weeks (aligning with the iPhone Duo launch), while demand for the Galaxy Z Fold 8 rose 16% since launch. iPhone Duo’s premium pricing could have persuaded fence-sitters to explore Samsung’s mature foldable ecosystem.