PwC: AI Could Help African Stories Travel, But the Growth Story Is in Advertising and Streaming

AI could help African creators, languages and stories reach wider audiences through translation, subtitling, localisation and discovery tools, according to PwC’s Africa Entertainment & Media Outlook 2026–2030 — though the report’s substantive findings concern advertising, streaming and gaming growth across South Africa, Kenya and Nigeria. What PwC says AI can do On a continent characterised by extraordinary linguistic and cultural diversity, the report argues AI presents an opportunity to expand