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pulse The Verge October 14, 2026

Fujifilm’s new square format instant camera adds analog color filters

AI Summary

Continuing the analog approach of the Instax Square SQ6 that launched in 2018 and follow-ups like the Square SQ1 and SQ40 , the new Fujifilm Instax Square 2 skips digital functionality while still introducing the ability to customize the look and feel of instant photos. A new mood filter switch slides one of two colored filters in front of the lens with the Warm setting creating a "subtle golden tone" and Cool producing "crisp, blue-toned" results. The Instax Square 2 is expected to be available

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