Booking Holdings unveils AI travel startup Vayo, based in Seattle, with a planned $100M investment

Members of the team at Vayo, a new Booking Holdings startup building AI agents to organize and manage people’s trips. (Vayo Photo) Booking Holdings is launching a new Seattle-based travel startup called Vayo , led by serial entrepreneur Mike Fridgen , betting that AI agents built for travel can do a better job of planning and managing trips than general-purpose assistants from the likes of OpenAI and Meta. The travel giant — parent of Booking.com, Priceline, Kayak and OpenTable — says it plans t