Why “dystopian” ads are becoming a deliberate startup marketing strategy

Watching an ad for an AI product with the tagline “the first AI built to take your jobs” feels right out of a Black Mirror episode, crafted to induce outrage. But for some startups vying for clicks, that’s exactly the point. In the latest product launch video by Canadian-founded startup Orchid, two former colleagues stand together on a lunch break discussing Keiki, Orchid’s new AI agent that can answer customer questions autonomously.