Affinity Labs raises $2M to build AI-powered software brands with creators

London-based startup Affinity Labs has raised $2 million in pre-seed funding to expand its portfolio of creator-led software brands and further develop its AI-powered product development technology. The round was led by Fuel Ventures , alongside Antler , and includes a £497,787 grant from Innovate UK , part of UK Research and Innovation (UKRI). The funding also attracted angel investors from Google DeepMind, Meta and Playfair VC, as well as content creator Marcello Ascani and Devran Amaratunga K