61 Million Shoppers Now Start Their Search With AI Assistance

New research shows that consumers are rapidly adopting artificial intelligence (AI) tools to conduct their product research. An October PYMNTS Intelligence report titled “From Prompt to Purchase: Who Wins the AI Shopper?” argues that this shift has created a major commercial opportunity for merchants to win over first-time shoppers long before those consumers ever visit traditional […] The post 61 Million Shoppers Now Start Their Search With AI Assistance appeared first on PYMNTS.com .