Accenture acquires UK customer intelligence firm Sagacity to strengthen AI and data capabilities

Accenture has acquired Sagacity , a UK-based data and customer intelligence firm. Founded in 2005 and headquartered in London, Sagacity brings differentiated data assets, AI-enabled technology and deep customer intelligence expertise. The company has helped organisations with large customer bases and complex customer journeys turn customer insight into action, delivering tangible, measurable results.