Apple TV 4K is Now Even More Expensive, 128GB Model Priced at $299

The new Apple TV 4K announced today is even more expensive than the previous model, with U.S. The new Apple TV 4K only has a single configuration available with 128GB of storage, Wi-Fi 7, and an Ethernet port. The previous model had separate 64GB/Wi-Fi and 128GB/Ethernet configurations that were most recently priced at $199 and $249 following an earlier price increase .