The Quick Commerce Code: Breaking Playbooks Of Brands Winning The 10-Min Delivery Game

India’s quick commerce story is no longer about convenience. What started as a channel for forgotten groceries and last-minute essentials is now reshaping how Indians shop, consume and expect to receive products. With India’s quick commerce market projected to become a $40 Bn opportunity by 2030 and platform GMV expected to cross $68 Bn by 2031, instant delivery is evolving from being an optional consumer convenience into a core retail channel.