Apple trails Samsung as global smartphone shipments hit a 13-year low

While global smartphone shipments fell to their lowest quarterly level since Q3 2012, Apple and Samsung both managed to capture well over a fifth of the market. Apple's iPhone eats up more market share as global shipments fall Though it remains to be seen whether the iPhone 18 Pro will be as big of a success as Apple hopes, the company is seemingly moving in the right direction In its Q3 2026 financial report , Apple revealed that iPhone revenue rose to $54.25 billion, up 21.7% from $44.58 billi