How Lagos Life turned a viral game into an ad business

This is Follow the Money , our weekly series that unpacks the earnings, business, and scaling strategies of African fintechs, financial institutions, companies, and governments. A new edition drops every Monday. Between October 1 and 9, 2026, Lagos Life , the city-based simulation game, went from an overnight project to a business claiming more than $170,000 in earned and contracted revenue .