Delhi HC protects Vijay Deverakonda’s personality rights from AI misuse

The Delhi High Court has granted actor Vijay Sai Deverakonda an interim injunction restraining the unauthorised use of his personality attributes through AI-generated deepfakes, impersonation accounts and merchandise bearing his name or image. Justice Vikas Mahajan passed the order on October 8, restraining the defendants and other persons covered by the order from exploiting the actor’s identifiable attributes without his consent. T he court also directed social m