Nat Habit raises Rs 142 Cr in Series C led by Trident Growth Partners

Ayurvedic personal care brand Nat Habit has raised Rs 142 crore in a Series C funding round led by Trident Growth Partners. Existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures also participated, alongside new investors Physis Capital and Hero Family Office. The company will use the fresh capital to expand its product portfolio, strengthen its formulation and manufacturing capabilities, and scale distribution across quick commerce platforms and offline