D2C Brand Nat Habit Raises ₹142 Cr To Scale Offline Expansion

D2C personal care brand Nat Habit has raised ₹142 Cr (around $14.7 Mn) in an all-primary  Series C funding round led by Trident Growth Partners to expand its distribution, product portfolio, and manufacturing capabilities. Existing investors Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures participated in the round, while Physis Capital and Hero Family Office joined the cap table. The startup plans to expand its offline presence from about 20,000 stores to 2 Lakh ov