Amazon, Flipkart see strong start to 2026 festive sales

India’s two largest ecommerce platforms, Amazon India and Flipkart, have launched their flagship annual festive sales—the Amazon Great Indian Festival (GIF) 2026 and Flipkart’s The Big Billion Days (TBBD) 2026. Both platforms reported strong consumer participation, sharp increase in demand across categories, and growing adoption of quick-commerce delivery options in non-metro markets. Scale, traffic, and reach Amazon said it recorded over 440 million visits during the opening phase of its sale,