Ads made BY AI, Ads made FOR AI! What a world! But do we ‘get’ the consumers?

In a blink of sorts, the marketing landscape has moved from terms like SEO or Search Engine Optimisation to words like GEO or Generative Engine Optimisation and AEO OR Answer Engine Optimisation. Brands (Ex: Vodafone and Volkswagen) are already exploring ChatGPT ads and global publications and brands are experimenting with ads made ‘specifically for’ AI agents. But not the fundamentals – be it a marketer’s key goals or a brand’s most stubborn challenge.