Info Edge’s Shiksha faces AI traffic headwinds as Q2 billings fall 27%

Info Edge’s education business, Shiksha, saw its billings decline 27.2% year-on-year to Rs 20.5 crore in the quarter ended September 2026 (Q2 FY27), as Google’s AI-generated search summaries diverted users away from the platform. “Shiksha’s traffic and billings have been under pressure, as AI-driven search increasingly answers user queries directly and reduces search referrals to the platform,” Info Edge said in a regulatory filing on October 8. Referral traffic from Google is a key source of us