Meta deploys AI tools to detect child abuse ads, says it actioned 5.3 million content items in India

Meta has added new artificial intelligence (AI) tools to detect ads that covertly direct users to child sexual abuse material (CSAM) hosted on other platforms, the company said in a blog post on October 7. The announcement comes three months after a BBC Eye investigation found Instagram running paid ads in India that promoted such material. Meta said it “actioned” 5.3 million pieces of child sexual exploitation content on Facebook and Instagram in India between January and June 2026, and found m