Telecom’s Customer Relationship Battle in 2026: Apps, Payments and Digital Revenue

AT&T, Jio, VEON, Airtel, Orange, e& and Telkomsel are pursuing different ways to deepen digital engagement as Apple and Google shape how smartphone users discover and access services. digital strategy measurement 2026 Telecom operators supply the connectivity that powers digital services. Their strategic challenge is turning that connection into a broader customer relationship, with more opportunities to sell services, support users and generate revenue.