The trust gap that AI watermarking can’t close

By Alex Laurie, GTM CTO, Ping Identity Generative AI has made content creation effortless, but establishing where content originates – and whether it can be trusted – remains a critical security challenge. While AI vendors are introducing digital watermarking to improve visibility, provenance and trust are not the same thing. Knowing an image or document was generated by AI reveals its origin, but it tells us nothing about its accuracy, intent, or authorisation.