Senso to be acquired by New York-based marketing platform Zeta Global

New York-based marketing platform Zeta is looking to boost its in-house generative engine optimization (GEO) capabilities by acquiring Toronto-based Senso. The news: Zeta Global announced on Monday that it has agreed to acquire Senso. The deal will bring Senso’s technology, which had been powering Zeta’s GEO offering, in-house.